Imagine that you are a super busy real estate agent who just received a call to go meet a new prospect.  When you arrive at the property, the place is nicely updated, but it’s completely empty and the owner tells you that the house has been on the market for over 6 months with no offers.  You quickly determine that the asking price of $700K is reasonable, so it must be that the house isn’t showing well.

In most cases, if the house isn’t showing well you can simply suggest to the owner to use your expert home stager to make the property more welcoming to buyers.  A 2010 study by the Real Estate Staging Association found that homes that weren’t staged before listing sat on the market an average 181 days.  After staging, the same house sold on average in 60 days.  That’s a total of 241 days!

The average investment in home staging will range from 1% – 2% of the sale price, depending on the property location, square footage, expected sale price (you wouldn’t stage a $5 million property with $500K property furniture, art, etc.), the floor plan, and condition.

If you have an owner who is willing to make the investment in staging their property, everyone wins – higher perceived value for asking price, higher offer price, more profit!  However, if you come across an owner who either cannot or will not make the investment in home staging for a property that needs it, prepare for future price reductions and a much longer wait for a sale.

Wishing you success,


If you are an established or new real estate agent without a proven home stager in your rolodex, Grande Properties can be your trusted resource for making your listings “show ready”.  The company manages everything from home staging to full renovations and clean outs.  To schedule a get acquainted call email info@grandeprop.com with your name, company name, and phone number and let’s see if I can help.