Vacant LivingroomIt happens all the time. I get a call from a desperate seller whose house has been sitting on the market for way too long, with no offers in sight. They realize that they should have staged it, they get it done, and usually in no time at all, like magic, they start getting offers.

Home Staging is the art of creating a model home feel that allows a buyer to envision themselves living in the home. From the first time a buyer approaches a house they are having an experience – good or bad. It’s up to the seller to create a positive experience to make a buyer fall in love and offer top dollar.

Here are some statistics about why an investment in Home Staging gets results:

1) In 2009 the average listed home previously on the market without staging, sold 78% faster after staging **

2) The average home without staging can sit on the market for up to 9 months, adding up to significant carrying expenses, not including price reductions – for example, if your monthly carrying costs are $2K/month, you will spend $18K in total carrying costs **

Had the owner of the house in the above example staged the house first, they would have saved an average of 7 months of carrying costs – a savings of $14K! Add any price reductions to that number and the savings can be astounding.

3) 90% of buyers do not have vision, so don’t expect them to see past your purple walls

** 2009 Study by the Real Estate Staging Association

Don’t leave money on the table – stage first, and sell faster, and for more money!

Happy Home Selling,

Jewell Staley