I see it all the time.  It’s the real estate agent who is trying to be ALL things to their sellers.  If this is you, then I hope you’ll rethink how you’ve been running your business after reading this article.  If this is not you, then chances are you are already doing well for yourself.

The type of real estate agent I’m talking about is the one who unfortunately does not recognize what I like to call “their highest and best use of time”.  You know who I’m talking about.  Their the ones who have to leave their office to meet Joe the plumber to get his bid on fixing the bathroom.  Then they have to wait another two hours for two more plumbers to show up to give their bids.  Their the ones who have to run from a showing to meet the five different painters to get bids for one of their sellers, who might then decide that they want more bids. 

The list goes on and on, of agents and brokers who waste countless hours trying to do it all.  And if we’re being honest here, you don’t really like to do any of that stuff anyway.  You are not serving your clients well when you’re not truly working in your greatness, which is your highest and best use of time.

So what is a real estate agent’s highest and best use of time?  In my opinion, it is finding buyers for sellers, marketing for more listings, and delegating all of the other stuff to professionals who love to do what you don’t.  The reality is that it takes you more time than it would for someone who does it day in and day out, and those are hours that you are not generating any revenue.  If you simply focus on your highest and best use, you will see your income grow, not only because you’re now working in your greatness, but because your clients will get better results from you.

Wishing you success,


If you are an established or new real estate agent without a proven home sales concierge in your rolodex, Grande Properties can be your trusted resource for making your listings “show ready”. The company manages everything from home staging to minor or full updates to clean outs and more. To schedule a brief get acquainted call or meeting at your office, email info@grandeprop.com or call (646) 863-7173 and let’s see if I can help.