Video Summary: Start the conversation early with the seller. Educate with benefits and facts. Discuss staged property value vs unstaged property value, so the seller knows how much is at stake. Watch the video for the full...
It was shortly before the holiday season began, when my client packed up her gracious Central Park West apartment and moved to the West Coast. After months of waiting for a buyer, and several hundred thousand dollars in price reductions, she was now ready to give...
I see it all the time. A seller decides to move while their house is on the market and takes all of their furniture with them. They see no problem with leaving the house empty. In fact, they believe that it may even help the house sell faster. Outside of the seller...
When you’re trying to sell a property that feels dark and gloomy, it can seem almost impossible to attract buyers. No buyers, means no offers. Fortunately, there are some easy things you can change to brighten things up and make a more welcoming atmosphere for...
Home Staging Project: The seller of this one bedroom apartment decided to renovate before listing his property for sale, and took the advice of the broker to also stage the apartment to maximize his return. Scenario: The seller understood the importance of staging,...
Most homeowners who are selling and real estate brokers I speak to are interested in getting the highest price tag possible when putting a property up for sale. Inevitably, when the conversation turns to staging, the question is asked, “how much will this...
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