Home Staging Project:  The seller of this one bedroom apartment decided to renovate before listing his property for sale, and took the advice of the broker to also stage the apartment to maximize his return.

Scenario:  The seller understood the importance of staging, but wanted it to reflect his personal style.  Ultimately, the property was staged to appeal to the broadest segment of buyers, which as it turned out was not the seller’s personal style.

Before Home Staging

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After Home Staging

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List Price:  $685K    Result:  Full Price, Cash Buyer, Day After Open House

Takeaway Lesson:  The buyer runs the show.  The best results come from understanding that after you decide to list a property for sale, the only opinion that really matters is the buyer’s.

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