• Case Study: Home Staging Is For The Buyer

    Home Staging Project:  The seller of this one bedroom apartment decided to renovate before listing his property for sale, and took the advice of the broker to also stage the apartment to maximize his return.

    Scenario:  The seller understood the importance of staging, but wanted it to reflect his personal style.  Ultimately, the property was staged to appeal to the broadest segment of buyers, which as it turned out was not the seller’s personal style.

    Before Home Staging

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    After Home Staging

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    List Price:  $685K    Result:  Full Price, Cash Buyer, Day After Open House

    Takeaway Lesson:  The buyer runs the show.  The best results come from understanding that after you decide to list a property for sale, the only opinion that really matters is the buyer’s.

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Jewell Staley


Jewell Staley is the Founder and CEO of Grande Properties LLC, a full-service home staging and project management company serving the New York Tri-State area. Her unique experience as a real estate investor and a professional home stager landed her company a recurring role on A&E TV's hit show, "Flip This House". Jewell holds an MBA from The Wharton School at The University of Pennsylvania and a B.B.A. in Banking and Finance from Hofstra University.