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Staging Temporary Housing for Luxury Clients
When you think of home staging, you think of preparing a property to sell faster and for more money. While this has been the main benefit of using staging for sure, a little known secret is that it can also be used for living. When a client doesn't have the time or...
How to Talk to Sellers About Home Staging
Video Summary: Start the conversation early with the seller. Educate with benefits and facts. Discuss staged property value vs unstaged property value, so the seller knows how much is at stake. Watch the video for the full training.
Case Study: Home Staging Changes A Seller’s Fortunes
It was shortly before the holiday season began, when my client packed up her gracious Central Park West apartment and moved to the West Coast. After months of waiting for a buyer, and several hundred thousand dollars in price reductions, she was now ready to give...
Selling A Vacant House Could Leave Buyers Feeling Empty
I see it all the time. A seller decides to move while their house is on the market and takes all of their furniture with them. They see no problem with leaving the house empty. In fact, they believe that it may even help the house sell faster. Outside of the seller...
3 Proven Ways To Brighten Up A Gloomy Property
When you're trying to sell a property that feels dark and gloomy, it can seem almost impossible to attract buyers. No buyers, means no offers. Fortunately, there are some easy things you can change to brighten things up and make a more welcoming atmosphere for...
Case Study: Home Staging Is For The Buyer
Home Staging Project: The seller of this one bedroom apartment decided to renovate before listing his property for sale, and took the advice of the broker to also stage the apartment to maximize his return. Scenario: The seller understood the importance of staging,...
How To Talk To Home Sellers About Staging
Most sellers want to sell for top dollar and as quickly as possible. Top real estate agents understand that in order for them to get a house sold in the shortest amount of time and for the most amount of money, the house has to show at its best. Their tool of...
Case Study: How To Ask For More Money AND Get It
Property: Vacant Two Bedroom Luxury Apartment Expected Listing Price: $1.445MM Location: Carroll Gardens, Brooklyn After the apartment was staged, the listing broker decided that she could ask for more money. She listed the apartment for $1.495MM, an...
How The Investment In Home Staging Can Increase Your ROI
Most homeowners who are selling and real estate brokers I speak to are interested in getting the highest price tag possible when putting a property up for sale. Inevitably, when the conversation turns to staging, the question is asked, "how much will this cost"? As...
How To Choose The Best Design Style For A Faster Sale
Choosing the best design style before putting a property on the market is important to attracting your target buyer. Sometimes you walk into a property and the owner's style is completely inline with what the market is looking for. However, often times this is not...