• Case Study: How To Ask For More Money AND Get It

    Property: Vacant Two Bedroom Luxury Apartment
    Expected Listing Price:  $1.445MM
    Location:  Carroll Gardens, Brooklyn





    After the apartment was staged, the listing broker decided that she could ask for more money.  She listed the apartment for $1.495MM, an immediate $50K of additional equity for the owner. 

    What followed was an interesting bidding war, which led to a cash buyer at a final $1.535MM!  Almost $100K more than the original expected listing price!  In the end, not only will the seller get a great return on his investment in staging, but the broker will get a nice bump in her commission.

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Jewell Staley


Jewell Staley is the Founder and CEO of Grande Properties LLC, a full-service home staging and project management company serving the New York Tri-State area. Her unique experience as a real estate investor and a professional home stager landed her company a recurring role on A&E TV's hit show, "Flip This House". Jewell holds an MBA from The Wharton School at The University of Pennsylvania and a B.B.A. in Banking and Finance from Hofstra University.